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About Me

*CV available upon request.

*Résumé available upon request.

Hi there,

Hello! I’m Toby Xue, a designer and visual artist behind the creative signature ‘acoi’, where I channel my passion for impactful, interactive design.

I bring years of experience working with top-tier digital animation studios, advertising agencies, and fashion design firms in Beijing and Shanghai. My career highlights include leading successful design pitches, managing end-to-end project executions, and creating art installations showcased across China. Noticing the rise of interactivity in design, I pursued an MFA in Visual Communication Design at RIT in the U.S. to refine my craft. Since then, I’ve freelanced on diverse projects and volunteered to apply my skills meaningfully, enriching my perspective. Now based in Toronto, Canada, I’m excited to contribute to its thriving creative community.

I’m driven by the belief that design’s future lies in interactivity and inclusivity. I specialize in crafting user-centered experiences that blend motion graphics, visual storytelling, and sensory engagement—going beyond aesthetics to spark connection and impact.

Explore my portfolio to see how I bring ideas to life. If you’re looking for a versatile designer with a knack for innovation, let’s connect—I’d love to help shape your next project!

Services

Brand Identity

Art Direction

Strategy

Design Research

Consultancy

UI/UX Design

Illustration

3D Animation / Motion Graphic Design

Previous design service clients

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Click here to email me or find me on Linkedin.