Project: Visual Communication Design Prelude Video
Role: Independent design
Goal: To better promote the VCD program and enhance the VCD brand experience, and designed promotional video, RIT Media Lab area interactive screen content
Software: Cinema 4D, Redshift, After effect
Synopsis: Many individuals are often unclear about the specific design disciplines and directions emphasized in RIT's Visual Communication Design (VCD) program. To address this, the promotional video aims to provide a clearer understanding of the program by highlighting its mission and purpose. It achieves this by showcasing the integration of art and technology to conceptualize future design, creating a narrative that resonates deeply with viewers. Through this approach, the video not only informs but also evokes an emotional connection, allowing the audience to better appreciate the program's innovative vision and goals.