Project: B3 Cube - College Shopping Experience Design
Role: Independent design
Goal: Enhance furniture and home goods shopping by integrating online and offline experiences, using tools like augmented reality for virtual placement and real-time inventory to create a seamless, personalized customer journey.
Software: Illustrator, Figma, Cinema 4D, 3Ds Max, Redshift, After Effect
Synopsis: By focusing on the seamless integration of online and offline shopping experiences, and prioritizing consumer needs, I propose implementing an interactive gameplay mechanism to assist customers in selecting their preferred products. This approach not only preserves the enjoyment of shopping but also enhances the overall consumer experience. Additionally, the shopping journey can be synchronized via a mobile app, ensuring a cohesive experience whether the customer is shopping online or in physical stores.
