BMW LONDON SHOWROOM
Project: BMW London Showroom
Role: Lead Designer
Goal: Use a transparent LED screen combined with animation to showcase the new BMW i5/i8 showroom
Software: 3Ds Max, Vray, After Effect, Nuke
Synopsis: The project was a collaboration with a British architectural firm on the London 2012 Olympic Games, and the designers wanted to create a new BMW i5/i8 series showroom through the combination of architecture and technology.