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BMW i showroom I

BMW LONDON SHOWROOM

Project: BMW London Showroom

Role: Lead Designer

Goal: Use a transparent LED screen combined with animation to showcase the new BMW i5/i8 showroom

Software: 3Ds Max, Vray, After Effect, Nuke

Synopsis: The project was a collaboration with a British architectural firm on the London 2012 Olympic Games, and the designers wanted to create a new BMW i5/i8 series showroom through the combination of architecture and technology.