INSIDE ROLLS-ROYCE

Art is the most intense mode of individualism that the world has known. At Rolls-Royce, every car we create is a work of art, a one of the kind masterpiece. Each car has a story to tell.

PAINT

The Colour Room is where the complete spectrum of the 44,000 paint options available at Rolls-Royce Motor Cars are brought to life through RFID technology. Visitors place pre-coded coloured items, for example an emerald necklace encased in acrylic, onto the colour activation table in the centre of the room and the ambient light installation changes colour to match. There is also a soundscape to match each colour, creating a truly immersive experience for the user.

The Paint Installation consists of a user accessible station at which guests can move coloured cyclinders to effect the lighting and sound of the piece itself. The sound aspect consists of a MacMini computer running Qlab sound software driving a Bose Acoustimass loudspeaker system that’s built into the installation itself. In addition to the Cubes the Subwoofer units need to be positioned in their ‘hides’ around the room to ensure the full effect of the Soundscapes. The Qlab system is triggered from the RF IDs via MIDI. All programming and system work is contained within the Qlab file itself.

UMBRELLAS

In the Detail Room, visitors view a display of eight bespoke Rolls-Royce umbrellas flying the length of the room, closing in stages until the last umbrella slots neatly into the door of a Rolls-Royce Ghost – a unique attribute exclusive to Rolls-Royce Motor Cars.

SPIRIT OF ECSTASY

The Spirit of Ecstasy Room gives visitors the opportunity to 'Be the Spirit', transforming themselves into the Spirit of Ecstasy statuette that adorns every Rolls-Royce. Guests stand on the Sweet Spot which activates this digital interactive. It allows guests to interact with the beautiful pixelated content on the screen and the harmonious sound for a 45 second loop.

In this zone, guests are encouraged to capture their interaction and share it on social media via the hashtag. They can also marvel at a beautiful display Spirit of Ecstasy’s beautifully lit in display cases.