PORCHE MACAN NATIONAL LANUCH
Like the Macan, it should be all new, never-before-seen, and electrifying.
WE WANT AN EXPERIENCE THAT ENCOURAGES PARTICIPATION, BUT THAT STILL ALLOWS THE CASUAL OBSERVER TO UNDERSTAND THAT THE NEW MACAN IS HERE, AND IT IS EVERY BIT A PORSCHE SPORTS CAR.
WE WANT TO GENERATE AN EXPERIENCE THAT PEOPLE WANT TO QUEUE FOR: EXCITED PEOPLE, WAITING TO HAVE THEIR MACAN EXPERIENCE.
Our story is designed to utilise our technology to totally immerse the audience, bringing to life the way a Macan makes you feel, and how it can complement your life. Guests will move into our intensified zone, sit in our high chairs, and don the Oculus Rift Headset, along with noise-cancelling headphones and a finger-clip heartbeat monitor.
As they take part in our experience, their reactions will be visible to the crowd outside through the glass, as well as on monitors scattered around our space. To get the most out of this technology, we must firstly let our guests get acclimatized with the equipment. then slowly place them in the world we have created (so they can get used to a full 3D environment that can be looked at in real time, from any angle), before introducing the feeling of speed and movement to maximize their experience. We will combine the visuals with an emotional soundtrack as well as vibrations from subwoofers under the floor.