MACY’S INTERACTIVE POP-UP EXPERIENCE DESIGN
More than ever, shopping has become an exercise in individuality, but it can be a frustrating one.Even in an era of Taobao and Tmall, finding a one-stop shop for everything you need in one reliable place, in unique styles and prices that match, can be more than a challenge.Enter Macy’s Grand Square - a special place where you shopping, food and fun come together to help you define you - with the quality and reliability that only Macy’s can provide. Taking the form of a giant popup public square inspired by Herald Square in NYC, Macy’s Grand Square bring the best shopping the USA and the world have to offer, all totally wrapped in the quintessential Manhattan aesthetic.Packed with interactive modules, holiday and festival activities, plenty of merchandise and the tech tools to make any look fit your lifestyle, the Grand Macy’s Square is much more than a place to be, it’s the place to be.
The first layout option on the previous page uses fully enclosed “shop fronts” to increase the space usable for AR “window displays.” This second option removes the walls, decreasing space for AR displays but greatly increasing the openness of the design. This allows traffic to flow smoothly while also increasing the interior visibility, which will attract more people to come inside and explore.
AR product displays on each wall surface, scan to see the product online and instantly purchase!
When you scan over an item, the description, a model video (if content development time is ample), and “add to cart” button appear so you can make the products you want appear directly in your shopping cart. Buy the goods right there on site to win a chance at getting a discount, free shipping, on site prizes, and more.
Once the QR code appears, scan it and add the item to your cart! If you’re one of the first ones to purchase, receive it at a discount!
